Burger King’s wrapping aligns with its limited-edition offerings. “In order to treat the Whopper as a powerful multibillion-dollar brand that it is, we removed the legendary burger from our core discount offerings and added some fan-favorite variety, the Big King and quarter-pound King to our new two-for-five offer,” Cil added. “We kicked off the year with a new $5 Have It Your Way Meal, featuring a Double Whopper Jr.,” said José Cil, the chief executive of Restaurant Brands International - which along with Burger King owns Tim Hortons, Popeyes, and Firehouse Subs - in the company’s first quarter earnings call. The Ghost Pepper Whopper will feel like a real Halloween treat with an orange bun, spicy queso, crispy jalapeños, bacon, ghost pepper cheese and a Whopper patty.īurger King has maximized the brand equity of Whopper for years with customizations and limited-edition menu offerings. In 2015, Burger King served its classic flame-grilled patty on black bun and in 2018 it released the “Nightmare King” whopper on a green bun that purportedly promoted bad dreams. It won’t be the first time the Florida-based chain will try to scare up some extra profits with a Halloween-themed burger. The Post reached out to Burger King for comment. “I don’t know about y’all, but an orange bun seems like a damn good time.” The burger “features an orange bun, spicy queso, crispy jalapeños, bacon, ghost pepper cheese and a Whopper patty,” said Devo in his post. 13, according to an Instagram post by Markie Devo, an influencer known to break exclusive fast-food news. The ‘Ghost Pepper Whopper’ will be on the menu at select Burger King locations on Oct. What’s in your fast food chicken sandwich? Seaweed, wood and moreīurger King debuts red Whopper for new ‘Spider-Man’ movieįast-food giant Burger King plans to spice up its signature Whopper ahead of Halloween, according to a popular food blogger. The company is also planning to bring its Impossible Burger to grocery stores in September.Burger King ordered to pay whopping $8M to man who fell on ‘foreign substance’Ĭhick-fil-A’s first ever location closing after 56 years - despite ‘never’ being slow On Wednesday, Impossible announced a manufacturing deal with OSI Group, a large meat supplier that also makes patties for fast-food chains, as demand soars. The Impossible Whopper will only be available for a limited time, which Finazzo said is typical for new products. "It was an unfortunate glitch that's been rectified but is not expected to be a problem for the national launch," Finazzo said. Burger King said in a statement at the time that the product error was "due to a technology error." Eater reported that a Burger King location had been advertising that it sells the Impossible Whopper on GrubHub's Seamless delivery platform and then sending a Whopper that contained beef. He added that some people in Burger King's office have been unwittingly served the Impossible Whopper instead of its beefy counterpart.Ī similar version of that story played out in Brooklyn in June. "I think one of the insights we had during the entire process is that it really does taste like beef," Finazzo said. For $7, customers can receive a Whopper made with beef and an Impossible Whopper. Thanks to chains such as Burger King, White Castle and Bareburger, servings of plant-based burgers at fast-food chains are up 10% in the year ending in May, the NPD Group found.Īs part of its plan to promote the burger, Burger King will offer a limited-time taste test box through its mobile app and delivery partner DoorDash. The popularity of alternatives that taste and look like meat has largely been driven by flexitarians, people who are trying to reduce their meat intake - a fact that surprised and impressed Finazzo when Burger King started thinking about adding a plant-based burger a year ago.Īccording to data from the NPD Group, 95% of plant-based burger buyers have bought a beef burger within the last year. Burger King restaurants testing the burger have been drawing people who usually shop at Trader Joe's, Whole Foods and Panera Bread, he said. The Impossible Whopper has been bringing in new customers to the chain, Finazzo said. CEO Steve Easterbrook has said that the chain is waiting to learn more about how the vegan item can drive foot traffic. McDonald's, the largest burger chain in the U.S., has yet to offer a plant-based burger in its home market. Jose Cil, CEO of Burger King's parent company, Restaurant Brands International, said in late May that the chain will roll it out nationwide to its 7,200 U.S. Since April, Burger King has brought the Impossible Whopper to six more markets. Personal Loans for 670 Credit Score or LowerĬhris Finazzo, president of Burger King North America, declined to share any specific numbers about foot traffic or sales in an interview. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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